Flow Theory

The Theory of "Flow" is the mental state of operation in which the person is fully immersed in what he or she is doing by a feeling of energized focus, full involvement, and success in the process of the activity. Proposed by Mihály Csíkszentmihályi, the positive psychology concept has been widely referenced across a variety of fields.

We believe that the Theory of Flow is the way to look at social media and internet marketing.  This is especially true in the travel, hospitality, and leisure industries.  Most people look at the "Flow" experience as being the experience someone has when they are at a resort enjoying themselves, or participating in an activity.  We believe that "The Flow Experience" starts from the time you start planning your search for the right hotel, activities, restaurants, and so on. Everyone has had an experience while looking something up where you lose track of time because you are really into what you are doing and nothing else matters, this is "Flow". 

We help to make sure your website, social media pages, press releases and blogs give enough information to the information seeker so that they do not get too frustrated, or bored.  We want to help your information seekers get "into the flow" by finding details, pictures, reviews, and so on that make them feel satisfied that they end up coming to you for business.

Resources:

• "Good Business:  Flow, Leadership and the Making of Meaning", New York: Viking, 2003.
• "Good Work:  When Excellence and Ethics Meet", New York: Basic Books, 2001.
• "Finding Flow: The Psychology of Engagement with Everyday Life:, New York: Basic Books, 1997.
• "Creativity: Flow and the Psychology of Discovery and Invention", New York: Harper Collins, 1996.
• "The Evolving Self:  A Psychology for the Third Millenium", New York, Harper Collins, 1993.
• "Flow: The Psychology of Optimal Experience", New York: Harper & Row, 1990.

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When Challenge and Skills are high you achieve "Flow".