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December 10, 2015

How To Make Sure Your Sponsored Content Still Has Soul

in Blogger & Influencer Relations by James Hills
I'll admit it ... I was once a firm advocate of the "old way" of doing PR. You know, that practice of reaching out with what you know is an earth shattering piece of news and hoping that the media would be willing to write about it and share how awesome your brand is. Sadly those days are long over and we live in a new media paradigm where professional media organizations have been largely replaced with bloggers and even those that still exist tend to rely heavily on sponsored content. This includes formats ranging from talkshows to corporate blogs like Mashable and even publishers like Condé…
Local Bloggers and Social Media Influencer Tips
Feb 20, 2015 3440

Tips For Planning Local Blogger and Social Media Influencer Events

There are a lot of times when we focus on national brands with massive potential reach and geography isn't important. However, it's also important to think about how to reach local people through social media and blogger relations too. After all, chances are that your business thrives on people…
How Cruise Ships Can Make Money from Onboard Social Media
Dec 12, 2014 4248

How Cruise Ships Can Make Money from Onboard Social Media

I'm really excited that most of the major cruise line companies seem to be working on ways to bring affordable, unlimited Internet packages to their ships. Sure, it may not happen tomorrow for every ship in the fleet but this is the sort of thing that can be a paradigm shift for the cruise industry…
How to Run a Sucessful Surprise and Delight Campaign
Oct 16, 2014 4510

How to Run a Surprise and Delight Campaign on Twitter, Instagram, or Facebook

Sweepstakes can be scary and complex since they often require complex rules and that means legal needs to be involved. Surprise and Delight campaigns on social media though can be super easy to execute if you follow the steps below. NOTE: Social Media policies on different networks may change at…
How to Get Noticed by Brands as a Startup Blogger
Sep 13, 2014 7818

10 Things a Startup Blogger can Do to Get Noticed by Brands

Blogging often has a high turnover because honestly it is a lot of work and it isn't something sustainable for a lot of people. As such, there are alway new bloggers, YouTubers, and podcasters rising up through the ranks looking to make a name for themselves. While some simply want to write about…
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Sep 08, 2014 2448

What are Travel Brands Looking for When Working With Bloggers

As a travel blogger at, this is something I have wondered about for a while - what exactly are the travel brands looking for from me and why are they sending me on "free" trips, sending swag, and inviting me out to dine at fancy restaurants. It seems like a strange question to ask…
Aug 07, 2014 10910

How to Manage Multiple Instagram Accounts On A PC

Instagram is hot, we all know it but it is limited currently to mobile only. This means that if you want to upload photos you need to do so on your phone or tablet and login / logout if you want to manage multiple accounts. However, some enterprizing people have found ways arround that and we took…

5 Tips for how to plan an awesome and successful blogger Fam Trip ; #SocialMedia

Blogger fams are all the rage right now and I have been on my fair share of them through Man Tripping. Most of them are fantastic experiences where I get to network with fellow bloggers and social media "gurus" while producing valuable social media content for the destinations. Almost every trip that I have been on though could have made a greater impact for the destination by following these five tips.

Create a Social Media Handbook

The purpose of your social media fam trip is to create buzz and leverage the networks created by your guests to promote your DMO / CVB and the businesses of your members. By creating a Social Media handbook, it helps your guests understand unique "shareable" aspects of your region as well as the various channels that you and your membership maintain. This helps your guests tweet better during the trip, as well as create other - ongoing content to lay the groundwork for ongoing social engagement.

Engage Your Guests Before, During, and After the Trip

Unlike traditional fam trips where the goal is to invite writers to visit an area and then hopefully generate a couple articles, bloggers and social media people tend to have the ability to benefit you before, during, and after a trip. For instance, before the trip, you might consider tweeting them with things you think their readers might be interested in, "@ManTripping Check out these awesome motorcycles @wtttimemachine <photo link>" By doing this, you also benefit your member businesses and helps them engage with the bloggers as well.

After the trip, you should have a strong familiarity and a personal bond with those you just hosted. Continue the relationship by sending out periodic tweets, organizing twitter parties, sharing links of interest on their Facebook pages, etc.

Share, Like, and Tweet The Blog Posts

Assuming that they had a good time and generated high quality content, you should absolutely promote their content through your channels - including Facebook profiles and Facebook pages, as well as twitter. This will help increase the bond you have hopefully created with the blogger during the trip, but also it benefits you and your members by increasing the reach of the writers you just hosted.

Ask Other Bloggers Who They Recommend

It's hard to tell who will benefit your trip - raw page views and twitter following don't mean anything if the person has a history of not getting along with others or has other issues. Most bloggers and social media people are open to sharing information about their friends. If you aren't sure where to start but you have a couple friends you trust, ask them for advice. Ultimately, this is how social networks are built - by asking questions.

Create a Social Network

A Social Media Fam Trip is more than just hosting a bunch of writers. It is about creating relationships - for you, for your members, and for your guests. By looking at it in these terms, you will be able to organize a fantastic trip that will create a lasting impact that grows beyond just the people you invite - but also their friends too.

BONUS TIP: Electricity and Internet Is Essential

This may seem obvious, but you might want to consider having an AC adapter for the car with you and making sure that the accommodations have excellent Internet capabilities. You might even consider having some extension cords or powerstrips with you in the car so people can charge phones, laptops etc. if you stop somewhere with only a couple plugs available.


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